12,813 indexed permits · 2,203 active contractors · 5,179 code violations · Phoenix, Arizona.
Not shared leads. Not a marketplace. Every record is a public permit filing you can verify yourself — your competitors aren't handed the same list. One closed job typically covers the whole year. Cancel anytime in one click — no retention call.
PermitGrab tracks 2,203 active contractors who pulled 12,813 building permits in Phoenix, AZ. Live tracking of 5,179 code violations in the same area. Updated daily.
PermitGrab is a $149/mo subscription that surfaces every Phoenix building permit, contractor record, and code violation from the official municipal feed within 12-24 hours of filing — used by solar installers, roofers, HVAC contractors, real-estate investors, and insurance restoration teams to acquire leads at the moment a homeowner commits to a project. 14-day free trial below — cancel anytime in one click.
Filter Phoenix leads by trade: solar · roofing · HVAC · electrical · fire protection · new construction.
New permits, violations, and contractor activity delivered to your inbox.
Freshly filed permits with named contractors — tap to call.
17,992 records — permits and code violations sorted by date
| Date | Type | Value | Address | Contractor / Status | Save |
|---|---|---|---|---|---|
| 2025-12-26 | General Construction | — | 5223 W CREEDANCE BLVD |
FERRELL GAS
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Fire Protection | — | 10000 N 25TH AVE |
AERO AUTOMATIC SPRINKLER COMPANY
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Solar | — | 6131 N 36TH DR |
BRIGHT HOME INSTALLATIONS LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Water Services | — | 3700 N 36TH AVE |
CINTAS FIRE PROTECTION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Signage | — | 1616 N CENTRAL AVE |
WIN SIGNS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Signage | — | 1616 N CENTRAL AVE |
WIN SIGNS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Solar | — | 2144 W HADLEY ST |
INTY SOLAR LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Fire Protection | — | 3050 S 35TH ST | SIEMENS INDUSTRY INC | |
| 2025-12-26 | Signage | — | 105 W PORTLAND ST |
TAGTEAM GRAFIX L L C
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Solar | — | 15037 N 27TH ST |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Solar | — | 613 W GRANDVIEW RD |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | Solar | — | 5427 E LEWIS AVE | — | |
| 2025-12-26 | General Construction | — | 1880 E MORTEN AVE CE | RAINFOREST PLUMBING WORKS | |
| 2025-12-26 | Solar | — | 2209 W GREENBRIAR DR |
CAPITAL ENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-26 | General Construction | — | 1717 N 12TH ST | — | |
| 2025-12-24 | General Construction | — | 10640 S CENTRAL AVE |
CHASSE BUILDING TEAM INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 4000 N 91ST AVE |
VALLEY FIRE SPRINKLER INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Signage | — | 4626 E SHEA BLVD |
SIGNDEALZ CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Signage | — | 4626 E SHEA BLVD |
SIGNDEALZ CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Signage | — | 4626 E SHEA BLVD |
SIGNDEALZ CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 831 S 59TH AVE | — | |
| 2025-12-24 | Solar | — | 4823 W CAPISTRANO AVE |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Plumbing | — | 3625 W MCNEIL ST | E L S CONSTRUCTION INC | |
| 2025-12-24 | Plumbing | — | 10109 S 38TH LN | E L S CONSTRUCTION INC | |
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Electrical | — | 32200 N 43RD AVE |
UNITED INTEGRATED SERVICES (USA) CORP
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 19825 N 51ST AVE | TO BE BID | |
| 2025-12-24 | Signage | — | 13637 N TATUM BLVD |
TAGTEAM GRAFIX L L C
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 2425 E CAMELBACK RD | AFP I-0867 | |
| 2025-12-24 | Solar | — | 1715 E CORONADO RD |
PROSTRUCT SOLAR LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 9201 W THOMAS RD | BANNER ESTRELLA MC > I-582 | |
| 2025-12-24 | Fire Protection | — | 200 E VAN BUREN ST |
HILLER COMPANIES INC (THE)
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 5088 W INNOVATION CIR |
AUSTIN COMMERCIAL
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Water Services | — | 7600 N 27TH AVE |
EARTHCORE DEVELOPMENT INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Water Services | — | 3701 W CAMBRIDGE AVE |
NATIONAL FIRE CONTROL
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Solar | — | 5716 W HAZELWOOD ST |
POSITIVE SYNERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 8245 W THOMAS RD
Owner: ZG ··· 🔒
|
TO BE BID | |
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 1344 N 27TH AVE | TO BE BID | |
| 2025-12-24 | Fire Protection | — | 301 S 4TH AVE
Owner: DUN··· 🔒
|
COMPLETE FIRE PROTECTION INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Water Services | — | 4701 W JEFFERSON ST
Owner: A R··· 🔒
|
NATIONAL FIRE CONTROL
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 4005 E CHANDLER BLVD | EVANS & SON INC | |
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 6607 S 9TH ST | — | |
| 2025-12-24 | General Construction | — | 2103 W HIDDEN VIEW DR |
PULTE HOME CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 4000 N 91ST AVE |
VALLEY FIRE SPRINKLER INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 15151 N 32ND ST | STRAY TOWER SERVICES LLC | |
| 2025-12-24 | Signage | — | 4626 E SHEA BLVD |
SIGNDEALZ CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 23050 N 27TH AVE |
MASTEC NETWORK SOLUTIONS LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 15151 N 32ND ST | STRAY TOWER SERVICES LLC | |
| 2025-12-24 | Fire Protection | — | 4634 E CALLE DEL NORTE |
DEW S FIRE PROTECTION INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 2346 N CENTRAL AVE |
COPPERSTATE FIRE PROTECTION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 6525 W HAPPY VALLEY RD | QQS CONSTRUCTION LLC | |
| 2025-12-24 | Temporary | — | 18850 N 56TH ST |
AMERICAN EXPRESS TRCN I-87
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 6607 S 9TH ST | PEAC CONSTRUCTION SERVICES LLC | |
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 8001 S 12TH ST |
JAG CONSTRUCTION LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 3050 S 35TH ST |
RAYMOND HANDLING SOLUTIONS INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Temporary | — | 7470 S 48TH ST | SPINOFF CONSTRUCTION, LLC | |
| 2025-12-24 | Structural | — | 4302 E WINSLOW AVE |
SAGUARO SOLAR ELECTRIC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 19610 N 37TH DR |
SUMMIT FIRE PROTECTION CO
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Signage | — | 4626 E SHEA BLVD |
SIGNDEALZ CORPORATION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 5088 W INNOVATION CIR |
FIRETROL PROTECTION SYSTEMS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Structural | — | 2500 W UNION HILLS DR |
ALIGNED ENERGY DATA CENTER I-647
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 3701 E UNIVERSITY DR | AFP I-0952 | |
| 2025-12-24 | Structural | — | 3332 W MCDOWELL RD |
DUMP BROTHERS, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Fire Protection | — | 3152 E BELL RD |
ARIZONA FLOW TESTING LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | General Construction | — | 1525 E ADAMS ST | — | |
| 2025-12-24 | Signage | — | 13637 N TATUM BLVD |
TAGTEAM GRAFIX L L C
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-24 | Electrical | — | 32200 N 43RD AVE | PROPERSYS CORPORATION | |
| 2025-12-23 | Fire Protection | — | 122 E CULVER ST |
STOP FIRE
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | General Construction | — | 1658 W BROADWAY RD | — | |
| 2025-12-23 | Structural | — | 4626 E SHEA BLVD | TO BE BID | |
| 2025-12-23 | Solar | — | 13010 N 28TH ST |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | General Construction | — | 2730 W BELL RD | TO BE BID | |
| 2025-12-23 | Structural | — | 3241 E SHEA BLVD | REEDCO LLC | |
| 2025-12-23 | Water Services | — | 1745 W BETHANY HOME RD |
CINTAS FIRE PROTECTION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Fire Protection | — | 1806 W BROADWAY RD | BOSRA CONSTRUCTION SERVICES | |
| 2025-12-23 | Solar | — | 18436 N 42ND PL |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Solar | — | 502 W MONONA DR |
ONEWORLDENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Fire Protection | — | 3714 E INDIAN SCHOOL RD | — | |
| 2025-12-23 | General Construction | — | 7611 N 16TH ST |
GANEM CONSTRUCTION LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Fire Protection | — | 5750 W BASELINE RD |
FOOTHILL FIRE PROTECTION INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Solar | — | 10058 W CAMPBELL AVE
Owner: NAV··· 🔒
|
CAPITAL ENERGY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Structural | — | 850 N 5TH ST | AFP I-0839 | |
| 2025-12-23 | Pool/Spa | — | 7500 S 32ND ST | RONDO POOLS AND SPAS INC | |
| 2025-12-23 | General Construction | — | 2203 E MCKINLEY ST | — | |
| 2025-12-23 | Fire Protection | — | 150 S 12TH ST |
JET INDUSTRIES INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Fire Protection | — | 34948 N NORTH VALLEY PKWY | — | |
| 2025-12-23 | Structural | — | 8911 N 7TH ST |
TBD A/C & HEATING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Fire Protection | — | 2375 E CAMELBACK RD | AFP I-0918 | |
| 2025-12-23 | Structural | — | 4119 N 67TH AVE | JC NTERPRISE LLC | |
| 2025-12-23 | Structural | — | 4949 N 51ST AVE |
T BUILT LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Electrical | — | 1610 E HIGHLAND AVE |
T BUILT LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Plumbing | — | 922 N 5TH ST | COPPERSTONE PLUMBING LLC | |
| 2025-12-23 | Fire Protection | — | 5350 E MARRIOTT DR | — | |
| 2025-12-23 | Temporary | — | 15215 N KIERLAND BLVD 931 |
CAM DEVELOPMENT GROUP INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2025-12-23 | Structural | — | 3250 W INDIAN SCHOOL RD | T H D CONSTRUCTION LLC | |
| 2025-12-23 | Structural | — | 5651 N 7TH ST | T H D CONSTRUCTION LLC |
Most active contractors by permit volume — last 90 days of activity shown in parentheses. 25 of 25 have verified phone numbers below.
| Contractor | Permits (90d) | Contact |
|---|---|---|
| 1. ONEWORLDENERGY LLC ⚠️ 1 🔥 81 permits/30d Active | 550 (263) | 🔒 Reveal |
| 2. CAPITAL ENERGY LLC ⚠️ 1 🔥 19 permits/30d Active | 155 (76) | 🔒 Reveal |
| 3. VALLEY FIRE SPRINKLER INC Active | 152 (40) | 🔒 Reveal |
| 4. INTY SOLAR LLC ⚠️ 1 🔥 20 permits/30d Active | 142 (66) | 🔒 Reveal |
| 5. POSITIVE SYNERGY LLC ⚠️ 1 🔥 11 permits/30d Active | 118 (55) | 🔒 Reveal |
| 6. UNITED INTEGRATED SERVICES (USA) CORP 🔥 39 permits/30d Active | 103 (97) | 🔒 Reveal |
| 7. METRO FIRE EQ ⚠️ 2 1 permits/30d Active | 98 (24) | 🔒 Reveal |
| 8. ASSOCIATED SIGN COMPANY 🔥 16 permits/30d Active | 96 (69) | 🔒 Reveal |
| 9. RCI SYSTEMS INC 3 permits/30d Active | 84 (45) | 🔒 Reveal |
| 10. EMPOWER ELECTRIC INC ⚠️ 1 🔥 17 permits/30d Active | 82 (49) | 🔒 Reveal |
| 11. BOOTZ & DUKE SIGN COMPANY 3 permits/30d Active | 79 (38) | 🔒 Reveal |
| 12. TESLA 🔥 14 permits/30d Active | 68 (31) | 🔒 Reveal |
| 13. SUMMIT WEST SIGNS 6 permits/30d Active | 65 (46) | 🔒 Reveal |
| 14. APEX FIRE PROTECTION AND SAFETY LLC 🔥 30 permits/30d Active | 61 (51) | 🔒 Reveal |
| 15. AUSTIN COMMERCIAL 🔥 22 permits/30d Active | 60 (49) | 🔒 Reveal |
| 16. OLYMPIC WEST FIRE PROTECTION 🔥 13 permits/30d Active | 59 (28) | 🔒 Reveal |
| 17. NEXT PROTECTION LLC 6 permits/30d Active | 57 (25) | 🔒 Reveal |
| 18. METRO FIRE EQUIPMENT 6 permits/30d Active | 55 (27) | 🔒 Reveal |
| 19. MAYO CLINIC HOSPITAL I-128 6 permits/30d Active | 52 (32) | 🔒 Reveal |
| 20. GRACO ENTERPRISES LLC 🔥 18 permits/30d Active | 50 (34) | 🔒 Reveal |
| 21. OKLAND CONSTRUCTION COMPANY 9 permits/30d Active | 48 (31) | 🔒 Reveal |
| 22. EVERON LLC ⚠️ 1 Active | 48 (13) | 🔒 Reveal |
| 23. ROYAL SIGN COMPANY 4 permits/30d Active | 47 (18) | 🔒 Reveal |
| 24. ARIZONA FIRE PROTECTION INC. 🔥 14 permits/30d Active | 47 (16) | 🔒 Reveal |
| 25. D'S SIGNS & LIGHTING LLC 🔥 16 permits/30d Active | 44 (32) | 🔒 Reveal |
See every contractor's phone number, business name, and website in Phoenix — plus the daily new-permit digest, owner records, and one-click CSV export.
Start your free 14-day trial — unlock Phoenix contacts$0 today · $149/mo after the trial · cancel anytime in one click
New building permits in Phoenix, Arizona indicate upcoming construction projects. Contractors can identify subcontracting opportunities by monitoring recently issued permits for residential renovations, commercial buildouts, and new construction. Early outreach to permit holders often results in higher close rates before projects go to competitive bid.
Phoenix, Arizona processes thousands of building permits covering residential construction, commercial buildouts, renovations, and specialty trade work. PermitGrab tracks 12813+ Phoenix building permits — updated daily from official city sources.
Every new construction project in Phoenix requires a building permit before work can begin. These public records include the project address, scope of work, estimated cost, and often the general contractor's name — making them valuable leads for subcontractors looking for new projects in Phoenix.
HVAC contractors, electricians, plumbers, and roofers in Phoenix use building permit data to find projects before they hit traditional lead services. When a new commercial buildout or residential renovation permit is filed, it signals upcoming work that needs subcontractors.
Instead of competing for shared leads on HomeAdvisor or Angi, contractors who monitor Phoenix building permits can reach out to general contractors the day a permit is issued — before anyone else calls. This first-mover advantage leads to higher close rates and better project selection.
PermitGrab sends daily email alerts filtered by trade, so Phoenix electrical contractors only see electrical permits, HVAC contractors only see mechanical permits, and so on.
Reviewed by Marcus Reeves · Page data current as of · Sources: official Phoenix open data portal.
The most active contractors filing in Phoenix right now include ONEWORLDENERGY LLC, CAPITAL ENERGY LLC, VALLEY FIRE SPRINKLER INC, INTY SOLAR LLC and POSITIVE SYNERGY LLC. PermitGrab tracks 2,203 active contractors across the metro, with new filings indexed on every refresh.
Updated daily. Permit records carry filing date, address, project value, contractor name (where the source publishes it), and permit type, so a fresh row means a fresh lead.
In the last 30 days, Phoenix permitting activity covers 1,706 new building permits alongside 5,179 active code violations. The mix spans new construction, residential renovations, mechanical/electrical/plumbing upgrades, roof replacements, demolitions, and tenant improvements — every record is a buying signal for a different contractor or supplier persona.
Filter Phoenix to your trade each morning. Every fresh permit shows the contractor with a verified phone — call the GC to sub, call the owner to upsell the next phase, while competitors are still printing postcards.
Search any competitor's name and see every job they pulled in Phoenix — where they're working, what they're charging the city in declared value, and which neighborhoods they own. Pitch the follow-on work at each address.
5,179 open code violations in Phoenix, each matched to the property owner. An owner facing a citation is the warmest restoration, repair, or wholesale-offer lead there is — and no marketplace sells this list.
In-depth resources for contractors working in Phoenix
Phoenix Arizona is one of PermitGrab's top cluster cities for these contractor-lead playbooks. Each pillar shows you the exact filter strategy + 14-day trial.
Daily email digest of new permits, plus verified contractor phone & website data. 14-day trial for alerts; $149/mo unlocks full contractor contacts.
Property owners with active permits or flagged parcels — with absentee-owner and portfolio-size intel. Great leads for solar, insurance, home-warranty, and renovation vendors.
| Property Address | Owner | Owner Intel | Source |
|---|---|---|---|
| 1349 N 39TH DR PHOENIX 85009 | SOP*** | — | County assessor |
| 2629 S 85TH LN TOLLESON 85353 PHOENIX AZ | LAV*** | — | County assessor |
| 1339 N 39TH DR PHOENIX 85009 | LOP*** | Absentee owner | County assessor |
| 1345 N 39TH DR PHOENIX 85009 | LOP*** | Absentee owner 3 properties | County assessor |
| 10112 W VERMONT AVE GLENDALE 85307 PHOENIX AZ | REY*** | 2 properties | County assessor |
PermitGrab currently tracks 12813 building permits in Phoenix, Arizona. Data is pulled directly from the official municipal open-data source on every collection cycle and includes permit number, address, permit type, contractor, status, and estimated value where available.
PermitGrab collects Phoenix on every daemon cycle. Its municipal source is currently updated daily, so new permits appear here within 1–3 days of the source publishing them. The count above reflects the complete current record from that source.
Contractors find leads in Phoenix by filtering PermitGrab by trade and ZIP code, then contacting the permit applicant (owner or general contractor) directly. Pro subscribers get verified phone numbers and can set up saved-search email alerts so new matches land in their inbox the same day they’re filed.
The 14-day trial includes full Pro access to Phoenix — unlimited phone and website reveals, CSV export, trade and value-tier filters, lead scoring, and violation cross-reference flags. Card required to start; cancel anytime before day 14.
Yes. Cancel any time from your account page — no contracts, no cancellation fees. Your subscription stays active through the end of the current billing period.
Same data, different angle. Pick the playbook that matches what you sell.