1,107 indexed permits · 203 active contractors · Leon County, Florida.
Not shared leads. Not a marketplace. Every record is a public permit filing you can verify yourself — your competitors aren't handed the same list. One closed job typically covers the whole year. Cancel anytime in one click — no retention call.
PermitGrab tracks 203 active contractors who pulled 1,107 building permits in Leon County, FL. Updated daily.
PermitGrab is a $149/mo subscription that surfaces every Leon County building permit, contractor record, and code violation from the official municipal feed within 12-24 hours of filing — used by solar installers, roofers, HVAC contractors, real-estate investors, and insurance restoration teams to acquire leads at the moment a homeowner commits to a project. 14-day free trial below — cancel anytime in one click.
Filter Leon County leads by trade: solar · roofing · HVAC · electrical · fire protection · new construction.
New permits, violations, and contractor activity delivered to your inbox.
Freshly filed permits with named contractors — tap to call.
216 records — permits and code violations sorted by date
| Date | Type | Value | Address | Contractor / Status | Save |
|---|---|---|---|---|---|
| 2026-06-19 | Roofing | $9,300 | 4132 RED CEDAR CT, Tallahassee FL 32311 |
JOHNSON ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-18 | Roofing | $16,000 | 6436 HIDDEN LAKES DR, Tallahassee FL 32311 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-18 | Roofing | — | 2151 SHANGRI LA LN, Tallahassee FL 32303 | — | |
| 2026-06-18 | Roofing | $8,950 | 8444 SANDALWOOD DR, Tallahassee FL 32305 |
COASTAL ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-18 | Roofing | $12,600 | 4409 WIDGEON WAY, Tallahassee FL 32303 |
ROYAL ROOFING LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-18 | Roofing | — | 9005 TAFF RD, Tallahassee FL 32305 | — | |
| 2026-06-18 | Roofing | $8,000 | 10107 GREEN FOUNTAIN RD, Tallahassee FL 32305 |
JIREH ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-18 | Roofing | — | 510 PARK AVE, Tallahassee FL 32301 | — | |
| 2026-06-17 | Roofing | $9,450 | 8527 FOREST WOOD DR, Tallahassee FL 32305 |
COMMERCIAL ROOFING COMPANY LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-17 | Roofing | $15,628 | 5768 MANDY LN, Tallahassee FL 32304 |
PRO ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-17 | Roofing | — | 984 PAW PAW CT, Tallahassee FL 32312 | — | |
| 2026-06-17 | Roofing | — | 16069 BOB ELLIS RD, Tallahassee FL 32310 | — | |
| 2026-06-16 | Roofing | $17,600 | 540 SUNFLOWER RD, Tallahassee FL 32305 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $22,386 | 6000 TINDELL LN, Tallahassee FL 32311 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $29,000 | 6821 LONGHORN CT, Tallahassee FL 32311 |
PRO STYLES ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $11,737 | 3436 EDGEMONT TRL, Tallahassee FL 32312 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $9,835 | 4102 COTTAGE WOOD TRL, Tallahassee FL 32311 |
DAVES ROOFING LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $14,216 | 1334 HILL N DALE DR, Tallahassee FL 32317 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-16 | Roofing | $18,750 | 1901 WAX MYRTLE CT, Tallahassee FL 32305 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-15 | Roofing | $15,295 | 3603 VELDA WOODS DR, Tallahassee FL 32309 |
GUTTERHAWK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-15 | Solar | $43,271 | 8310 CAPLOCK RD, Tallahassee FL 32311 |
ERIE CONSTRUCTION
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-15 | Roofing | $7,830 | 3003 HOMEWOOD CT, Tallahassee FL 32303 |
SE ROOFING AND CONSTRUCTION, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-15 | Roofing | — | 3001 HOMEWOOD CT, Tallahassee FL 32303 | — | |
| 2026-06-14 | Roofing | — | — | — | |
| 2026-06-12 | Roofing | $15,000 | 1525 WILLIAMS LANDING RD, Tallahassee FL 32310 |
STUBBS ROOFING COMPANY
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-12 | Roofing | $12,000 | 14068 RO CO CO RD, Tallahassee FL 32309 |
LLOYD ROOFING, INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-12 | Roofing | $13,650 | 8279 CHICKASAW TRL, Tallahassee FL 32312 |
ALL CUSTOM ALUMINUM
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-11 | Roofing | — | 2909 DONAU CT, Tallahassee FL 32309 | — | |
| 2026-06-11 | Roofing | $11,800 | 3408 CEDARWOOD TRL, Tallahassee FL 32312 |
SMITH ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-11 | Roofing | — | 236 LOVELACE DR, Tallahassee FL 32304 | — | |
| 2026-06-11 | Roofing | $24,000 | 7214 ANGLEWOOD LN, Tallahassee FL 32309 |
LLOYD ROOFING, INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-11 | Roofing | $17,500 | 3317 WILDWOOD TRL, Tallahassee FL 32312 |
LLOYD ROOFING, INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-11 | Roofing | $12,000 | 2193 PINELAND DR, Tallahassee FL 32317 |
KEITH TAYLOR CONSTRUCTION, LLC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $11,000 | 9851 BROOKHOLLOW LN, Tallahassee FL 32317 | SOUTHERN STATES ROOFING | |
| 2026-06-10 | Roofing | $15,200 | 8135 BLUE QUILL TRL, Tallahassee FL 32312 |
HARTSFIELD ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $8,820 | 2519 HASTINGS DR, Tallahassee FL 32303 |
KOCH BROTHERS ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $87,500 | 502 BOBBIN BROOK LN, Tallahassee FL 32312 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | — | 3347 WOOD HILL DR, Tallahassee FL 32303 | — | |
| 2026-06-10 | Roofing | $9,750 | 2636 NEZ PERCE TRL, Tallahassee FL 32303 |
FLORIDA SHELTER ROOFING, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $20,600 | 3717 CARRINGTON PL, Tallahassee FL 32303 |
PRO ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $7,350 | 5537 CATTAIL CT, Tallahassee FL 32303 |
KOCH BROTHERS ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $10,585 | 3844 HIBBARD WAY, Tallahassee FL 32303 |
KOCH BROTHERS ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-10 | Roofing | $16,000 | 502 BOBBIN BROOK LN, Tallahassee FL 32312 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | $3,000 | 1440 JAKE DR, Tallahassee FL 32305 |
—
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | — | 5743 W TENNESSEE ST, Tallahassee FL 32304 | — | |
| 2026-06-09 | Roofing | $17,000 | 2318 CLEBURN LN, Tallahassee FL 32309 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Solar | $64,000 | 7012 GRENVILLE RD, Tallahassee FL 32309 |
INDEPENDENT GREEN TECHNOLOGIES LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | $6,750 | 1816 NENA HILLS DR, Tallahassee FL 32304 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | — | 1925 HARRIET DR, Tallahassee FL 32303 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | — | 5813 SPLIT OAK LN, Tallahassee FL 32303 | — | |
| 2026-06-09 | Roofing | $11,550 | 8581 BANNERMAN BLUFF DR, Tallahassee FL 32312 |
KOCH BROTHERS ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | $3,579 | 4820 DEERRUNN DR, Tallahassee FL 32303 |
PAUL DAVIS RESTORATION OF…
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | — | 5743 W TENNESSEE ST, Tallahassee FL 32304 | — | |
| 2026-06-09 | Roofing | $40,699 | 9519 STARHAWK DR, Tallahassee FL 32309 |
KLEES ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-09 | Roofing | $34,726 | 6161 PIMLICO CT, Tallahassee FL 32309 |
BEST CHOICE ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $1,500 | 5889 HONEYDEW LN, Tallahassee FL 32303 |
GARRISON DESIGN AND CONSTRUCTION INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $3,600 | 403 LOCKSLEY LN, Tallahassee FL 32312 |
KLEES ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $6,255 | 1701 QUAZAR RD, Tallahassee FL 32311 |
PRO ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $7,757 | 1687 QUAZAR RD, Tallahassee FL 32311 |
SONS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | — | 2616 LUCERNE DR, Tallahassee FL 32303 | — | |
| 2026-06-08 | Roofing | $14,000 | 3274 HORSESHOE TRL, Tallahassee FL 32312 |
TOTAL QUALITY ROOFING, INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $18,508 | 7352 OX BOW CIR, Tallahassee FL 32312 |
NEW SOUTH ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $26,000 | 14219 HUGEN FIELD LN, Tallahassee FL 32312 |
SMITH ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | $1,500 | 5889 HONEYDEW LN, Tallahassee FL 32303 |
GARRISON DESIGN AND CONSTRUCTION INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-08 | Roofing | — | 1440 JAKE DR, Tallahassee FL 32305 | — | |
| 2026-06-07 | Roofing | — | 5074 VELDA DAIRY RD, Tallahassee FL 32309 | — | |
| 2026-06-07 | Roofing | $24,420 | 4591 PEMBERTON RD, Tallahassee FL 32308 |
KFR CONSTRUCTION SOLUTIONS, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-07 | Roofing | — | 4831 TILLIE LN, Tallahassee FL 32305 | — | |
| 2026-06-07 | Roofing | — | 404 DARTMOOR DR, Tallahassee FL 32312 | — | |
| 2026-06-05 | Roofing | $25,000 | 751 RHODEN COVE RD, Tallahassee FL 32312 |
ROBERTS CONSTRUCTION SERVICES, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-05 | Roofing | $12,188 | 3703 CARACUS CT, Tallahassee FL 32303 |
ROBERTS CONSTRUCTION SERVICES, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-05 | Roofing | $25,000 | 751 RHODEN COVE RD, Tallahassee FL 32312 |
ROBERTS CONSTRUCTION SERVICES, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-04 | Roofing | $26,596 | 10535 WINTERS RUN, Tallahassee FL 32312 |
PAUL DAVIS RESTORATION OF…
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-04 | Roofing | $17,150 | 6507 HORIZON CT, Tallahassee FL 32304 |
C ROOFING AND CONTRACTING LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-04 | Roofing | $38,880 | 7011 RANCH CLUB RD, Tallahassee FL 32305 |
TOTAL QUALITY ROOFING, INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-04 | Roofing | $12,000 | 10471 CENTERVILLE PLANTATION RD, Tallahassee FL 32309 |
TOTAL QUALITY ROOFING, INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-04 | Roofing | $20,190 | 7906 MCCLURE DR, Tallahassee FL 32312 |
JOHNSON ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | $22,500 | 765 OLD DIRT RD, Tallahassee FL 32317 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | $8,280 | 2033 MISTLETOE CT, Tallahassee FL 32317 |
JOHNSON ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | — | 751 RHODEN COVE RD, Tallahassee FL 32312 | — | |
| 2026-06-03 | General Construction | $40,188 | 6096 RANCH RD, Tallahassee FL 32311 |
SPARTAN EXTERIORS, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | $13,500 | 6413 FORWARD PASS TRL, Tallahassee FL 32309 |
TRICON BUILDERS, INC.
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | $24,686 | 1908 FAULK DR, Tallahassee FL 32303 |
BEST CHOICE ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-03 | Roofing | $14,951 | 259 SEAWOLF CT, Tallahassee FL 32312 |
KFR CONSTRUCTION SOLUTIONS, LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | — | 1109 RICHARDSON RD, Tallahassee FL 32301 | — | |
| 2026-06-02 | Roofing | $8,750 | 3829 LONG AND WINDING RD, Tallahassee FL 32309 |
ACADIAN BUILDERS INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | $8,500 | 274 WATER OAK DR, Tallahassee FL 32305 |
Contractor - Mechanical
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | — | United States | — | |
| 2026-06-02 | Roofing | $18,364 | 5170 CRUMP RD, Tallahassee FL 32309 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | $7,653 | 5342 WATER VALLEY DR, Tallahassee FL 32303 |
PRO ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | $16,133 | 1163 MARCH RD, Tallahassee FL 32311 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | — | 24335 LANIER ST, Tallahassee FL 32310 | — | |
| 2026-06-02 | Roofing | $13,897 | 7994 GRANT CT, Tallahassee FL 32309 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-02 | Roofing | — | 808 GOLFVIEW DR, Tallahassee FL 32301 | — | |
| 2026-06-01 | Roofing | $23,353 | 2616 LUCERNE DR, Tallahassee FL 32303 |
DAVES ROOFING LLC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-01 | Roofing | $9,480 | 3600 LITTLE FOX LN, Tallahassee FL 32312 |
TOTAL QUALITY ROOFING, INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-01 | Roofing | $9,200 | 1487 GREY FOX RUN, Tallahassee FL 32311 |
TALLAHASSEE ROOFING INC
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-01 | Roofing | $5,874 | 5053 TILLIE LN, Tallahassee FL 32305 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-01 | Roofing | $11,366 | 6597 OMAHA TRL, Tallahassee FL 32309 |
TADLOCK ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
|
| 2026-06-01 | Roofing | $20,610 | 510 BOBBIN BROOK LN, Tallahassee FL 32312 |
SMITH ROOFING
📞 (•••) •••-•••• 🔒 Reveal
|
Most active contractors by permit volume — last 90 days of activity shown in parentheses. 20 of 20 have verified phone numbers below.
See every contractor's phone number, business name, and website in Leon County — plus the daily new-permit digest, owner records, and one-click CSV export.
Start your free 14-day trial — unlock Leon County contacts$0 today · $149/mo after the trial · cancel anytime in one click
New building permits in Leon County, Florida indicate upcoming construction projects. Contractors can identify subcontracting opportunities by monitoring recently issued permits for residential renovations, commercial buildouts, and new construction. Early outreach to permit holders often results in higher close rates before projects go to competitive bid.
Leon County, Florida processes thousands of building permits covering residential construction, commercial buildouts, renovations, and specialty trade work. PermitGrab tracks 1107+ Leon County building permits — updated daily from official city sources.
Every new construction project in Leon County requires a building permit before work can begin. These public records include the project address, scope of work, estimated cost, and often the general contractor's name — making them valuable leads for subcontractors looking for new projects in Leon County.
HVAC contractors, electricians, plumbers, and roofers in Leon County use building permit data to find projects before they hit traditional lead services. When a new commercial buildout or residential renovation permit is filed, it signals upcoming work that needs subcontractors.
Instead of competing for shared leads on HomeAdvisor or Angi, contractors who monitor Leon County building permits can reach out to general contractors the day a permit is issued — before anyone else calls. This first-mover advantage leads to higher close rates and better project selection.
PermitGrab sends daily email alerts filtered by trade, so Leon County electrical contractors only see electrical permits, HVAC contractors only see mechanical permits, and so on.
Reviewed by Marcus Reeves · Page data current as of · Sources: official Leon County open data portal.
The most active contractors filing in Leon County right now include WINDOW WORLD OF TALLAHASSEE, INC., TADLOCK ROOFING, KEITH MCNEILL PLUMBING CONTRACTOR INC, Contractor - Mechanical and TONY KELLY HEATING AND AIR INC. PermitGrab tracks 203 active contractors across the metro, with new filings indexed on every refresh.
Updated daily. Permit records carry filing date, address, project value, contractor name (where the source publishes it), and permit type, so a fresh row means a fresh lead.
In the last 30 days, Leon County permitting activity covers 733 new building permits. The mix spans new construction, residential renovations, mechanical/electrical/plumbing upgrades, roof replacements, demolitions, and tenant improvements — every record is a buying signal for a different contractor or supplier persona.
Filter Leon County to your trade each morning. Every fresh permit shows the contractor with a verified phone — call the GC to sub, call the owner to upsell the next phase, while competitors are still printing postcards.
Search any competitor's name and see every job they pulled in Leon County — where they're working, what they're charging the city in declared value, and which neighborhoods they own. Pitch the follow-on work at each address.
Code violations matched to property owners. An owner facing a citation is the warmest restoration, repair, or wholesale-offer lead there is — and no marketplace sells this list.
In-depth resources for contractors working in Leon County
Every year, billions of dollars in construction work are filed through building permits across the United States. Property owners are planni...
Read guide →How to Find Construction Leads in 2026: A Data-Driven Approach Every contractor needs a pipeline of new work. The question isn't whether you...
Read guide →What Is a Building Permit? A Contractor's Guide to Using Permit Data If you work in construction, you know building permits are part of the ...
Read guide →Daily email digest of new permits, plus verified contractor phone & website data. 14-day trial for alerts; $149/mo unlocks full contractor contacts.
PermitGrab currently tracks 1107 building permits in Leon County, Florida. Data is pulled directly from the official municipal open-data source on every collection cycle and includes permit number, address, permit type, contractor, status, and estimated value where available.
PermitGrab collects Leon County on every daemon cycle. Its municipal source is currently updated daily, so new permits appear here within 1–3 days of the source publishing them. The count above reflects the complete current record from that source.
Contractors find leads in Leon County by filtering PermitGrab by trade and ZIP code, then contacting the permit applicant (owner or general contractor) directly. Pro subscribers get verified phone numbers and can set up saved-search email alerts so new matches land in their inbox the same day they’re filed.
The 14-day trial includes full Pro access to Leon County — unlimited phone and website reveals, CSV export, trade and value-tier filters, lead scoring, and violation cross-reference flags. Card required to start; cancel anytime before day 14.
Yes. Cancel any time from your account page — no contracts, no cancellation fees. Your subscription stays active through the end of the current billing period.
Same data, different angle. Pick the playbook that matches what you sell.