Aggregator leads cost $80-200 each and get sold 4-6 times. Permit leads cost $0.04 each on PermitGrab ($149/mo unlimited) and are exclusive — one buyer per zip. The homeowner already pulled and paid for a roof or service-upgrade permit. They are 100% buying. You're just choosing who they buy from.
Aggregators sell shared form-fills — the same lead goes to 4-6 reps and the contact rate drops to 5-15%. Permit data = the homeowner already pulled and paid for a roof, electrical service upgrade, or solar permit. That is commitment, not intent. We sell one buyer per zip, no resale.
Re-roof permits (18-25% solar attach) are the gold standard — the homeowner has scaffolding up, the roof is being touched, solar is the natural upsell. Electrical service upgrade permits (200A panel installs) are the second-best — the homeowner is literally telling the utility they want more capacity.
Modernize: $80-200 per shared lead × ~30 leads/mo = $2,400-6,000/mo. PermitGrab: $149/mo flat for unlimited permits across your zip codes. You break even at lead #2 in month #1, every month after that is 20-40x cheaper per lead. Cancel anytime.
One buyer per zip code. We do not resell the same permit. The data comes from public records — anyone can technically scrape it themselves — but we are not selling the same parsed feed to multiple installers in the same zip.
Permits show up in our feed within 12-24 hours of being pulled at the municipal level. We pull every 12 hours from every wired city. You can subscribe to daily email digests filtered to your service zip codes — fresh permits before your competition sees them.
Deep-dives covering price, exclusivity, and source comparisons: <a href="/blog/how-much-do-solar-leads-cost-2026">How much do solar leads cost in 2026</a> (Modernize $40-80 vs Aurora $150-300 vs PermitGrab $149/mo). <a href="/blog/exclusive-vs-shared-solar-leads-2026">Exclusive vs shared solar leads</a> (2-4× conversion delta with close-rate math). <a href="/blog/permit-based-vs-form-fill-solar-leads">Permit-based vs form-fill solar leads</a> (bottom-of-funnel permit commitment vs top-of-funnel form curiosity). <a href="/blog/solar-lead-sources-compared-2026">Every solar lead source compared in 2026</a> (the full landscape — Modernize, SolarReviews, Aurora, LSAs, Facebook, door-knocking, permits).
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